Tuesday, January 29th, 2008...11:37 pm - Gary Hayes
Will MySpace developer initiative stop the rot?
We all know Facebook has slowly been eroding MySpace’s dominance of the Social Netosphere (new word?) - mainly in our view, because it had opened its doors to developers early on. Whether or not zombie games VIII or the 16th wall application are must haves, it gave Facebook a freshness, something new to try everyday and annoy everyone on your friends list - MySpace on the other hand has struggled along for too long with circa 1996 web aesthetic - the Terry Gilliam cardboard cut-out school of web design. Anyway Mr. Murdoch’s ‘web-toy’ acquistion is opening it’s doors to developers on Feb 5th but I really wonder if it is too little too late?
One of the likely outcomes is that the exposed API (tunnels into the darker recesses of MySpaces database) really means developers could access all that private profile info which can then be sucked into flash widgets. We wonder if it could go the other way as advertisers queue up to data mine and then push it back in cool flash games. Let the resurgence begin, perhaps, perhaps not?
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