Tuesday, May 6th, 2008...10:53 pm - Rachael Hainsworth
UK: Virgin Media video-on-demand will overtake Channel 4
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Never shy of blowing their own trumpet, Virgin Media says that within a year its customers will spend more time viewing its video-on-demand service than watching Channel 4.
Customers of the British cable television company use the video-on-demand service 22 times a month on average. “We are at the start of a fundamental shift in the way people consume TV,” Virgin Media chief executive Neil Berkett told delegates at the Cable Europe conference in Madrid. He compared usage of video-on-demand to the television ratings of the commercial network Five. “Within the next 12 months usage will exceed that of Channel 4,” he said. Full article here.
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