Thursday, March 13th, 2008...11:08 pm - Catherine Gleeson
Silliness, Stavros, Rome and Nokia
You’ve got to hand it to Nokia (and the agencies who realise their campaigns). This latest campaign for the N82 from Sweden’s farfar enlists the “talents” of an “artist” called Stavros is undeniably silly but irresistable. The passionate Stavros exhorts you to help him “paint the world” starting in Rome which, by his reckoning is “only half finished anyway”. Participants in the event (it’s not a really a game), scribble over the top of an aerial photograph of Rome. The lucky winner will then have the great Stavros “trace” their drawing in a live event on March 17 2008 using the GPS on his N82. A simple yet creative way to extend a mobile phone feature beyond the function of a mere street directory. Simple enough too, to be able to replicate in any city in the world - virtually. And the vital ingredient in all of this? Folk. People love to have a play - myself included. Can’t wait to see if Stavros condescends to choose my masterpiece…
Leave a Reply