Sunday, October 26th, 2008...5:25 pm - Gary Hayes
Japanese Street Ads Detect You
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A bit Minority Report Advertising beta 0.9a - Using motion detection on the street in Tokyo to advertise a Swedish Reality TV program called Big in Japan. I love the idea that your motion past a full length ad hoarding causes the image to come to life (well it starts flashing cameras and makes you the star) but that incessant screaming - please! No! It wasn’t clear if actual pictures are taken of the unsuspecting pedestrians, but heh it doesn’t really matter - they were famous for 5 seconds at the local bus shelter.
These billboards are equipped with motion detectors and speakers. As people go by they set off crazy japanese fans, cheering and taking pictures of them.
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