Tuesday, April 8th, 2008...7:15 pm - Gary Hayes
Do you have enough friends to be a Cyber Celebrity?
An interesting insight into the most popular social networkers.
Went to a MySpace developers pre-launch party last night and had nice chats with the Australia MySpace crew and visiting US developer leads (see previous post) who are here to catalyse some really cool ‘widgets’ and apps for a still pretty dominant global Social Network. One thing they gave to us was a really cool top 10 list of celeb status, MySpace users based on the number of friends they have but as well as the stats a psychographic breakdown of these social network stars and an insight into why they are so popular. Without going into lots of detail on the background of these folk for now here is the top ten list, with their myspace.com page, age and how many friends they have!
| Rank | Username | MySpace page | Friend count | Gender | State | Age |
| 1 | Hanny | hanny | 212 727 | F | WA | 20 |
| 2 | SophBox | sophie_rox_ur_sox | 203 768 | F | NSW | 16 |
| 3 | TanyaBitterSweet | bit3_m3_whor3 | 135 551 | F | QLD | |
| 4 | CrazyChick187 | crazychick187 | 125 789 | F | VIC | 29 |
| 5 | Aussie K | miss_tease | 101 055 | F | VIC | 20 |
| 6 | Rach! | chicksaxplayer | 60 846 | F | WA | 35 |
| 7 | LunaTix | luna_tix_88 | 47 186 | M | SA | 20 |
| 8 | CHeLsIA | chlesiaroselambet | 45 557 | F | QLD | 35 |
| 9 | ShaundaPrawn | shaunny | 43 802 | M | NSW | 27 |
| 10 | Dan (the heartbreak kid) | dansharp89 | 40 996 | M | QLD | 19 |
OK without going into great detail on the above stats either interesting thoughts. That most are female, obviously the better social networkers! The age is actually quite high for the MySpace demographic at around 24 for these top MySpace celebs. Finally given most of us are around the 100-1000 friends across individual networks those figures are actually suggesting that famous long tail shape, the curve with 20% really popular then tailing off to us normal folk - what do you think?
Other notable stats about the Oz MySpace phenomenom:
- 24.5% of Australian internet users uniquely visit MySpace
- 4.3 million hours spent on MySpace during Jan 08
- Three quarters of MySpace users are 18 and above, around 2.1 million adults
- Nielsen online now report that half of the whole Australian population have social networking profiles, and in the next year another quarter said they will be signing onto one
- Hitwise track social networking sites and MySpace is the most popular with 22.12% with YouTube at 18.25% and Facebook at 12.05%. The suggestion as to its popularity here is that it is linked to cultural interests across music, fashion, comedy, sport and film.
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