A bit Minority Report Advertising beta 0.9a - Using motion detection on the street in Tokyo to advertise a Swedish Reality TV program called Big in Japan. I love the idea that your motion past a full length ad hoarding causes the image to come to life (well it starts flashing cameras and makes you [...]
A much publicised patent application published in December 2007 revealed that Apple had explored allowing handheld owners (such as the iPhone) to place orders from local stores. The system would, for example, allow customers to order a drink with the press of a button on their iPhone which would then notify them when their order [...]
Quite a few pioneers, ad execs, consultants, futurists and plagarists have been bleating on about the decline of TV since at least 2002 when broadband started to permeate everything we do. Now we know it will never die, those live sports, reality shows and up to date on the ground news items will never go [...]
This is the first of a 4 part report, by Michael Ball, who attended this years CTIA Wireless Media Conference in Las Vegas this week. As his furthur reports come in, Ill post them up for you.
let’s start with some intriguing stats: According to the panelists–which included mobile execs from MTV Networks, Discovery Channel, MobiTV, [...]
An interesting video with the creators of the new pilot web site from Carnegie Mellon University, called Spongecell. Spongecell. brings together the interactivity of social networking to product marketing and promotion campaigns. An interesting example was the Yari Film Group in the USA..
Yari Film Group sees 40% opt-in
“We wanted to promote our movie “Final Season” [...]
The block is from Advanced TV and seems to be another brick in the wall of proof that the ‘two-way-network’ is now starting to reach an ‘advertising’ contender level of maturity as most folk are spending most of their time on the web. It has synergy with other reports from Pew and Nielsen (which we [...]
