Entries Tagged as 'Statistics'

Saturday, August 2nd, 2008

More Broadband Less TV

Another report looking at Australian media usage patterns in the wake of broadband has been released. You can download the report here. I caught Julian Thomas, one of the authors of this CCI report on the ABC’s Media Report this week and you can read the transcript here.
One of the most interesting things reported was [...]

Wednesday, June 4th, 2008

The Funding Brain Game and Cognitive Long Tail

There has been a lot in the news recently of serious VC funding for Serious Games. This one reported by TechCrunch from Lumos Labs called Lumosity which got a smooth $3m is typical of the current rush. The robust business model for ‘improvement games’ echoes some of my 1990s research into business models around ‘old [...]

Sunday, May 4th, 2008

Yearly American Television Watching Equals 2,000 Wikipedias

Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organizations, has a fascinating post on his blog about the sheer amount of brain power invested in television and, in specific, the amount of time we spend watching advertisements. According to Shirky, Americans spend the same amount of brain power watching television advertisements [...]

Wednesday, April 16th, 2008

Cross Media Social Network Film Marketing …the Spongecell way..

An interesting video with the creators of the new pilot web site from Carnegie Mellon University, called Spongecell. Spongecell. brings together the interactivity of social networking to product marketing and promotion campaigns. An interesting example was the Yari Film Group in the USA..
Yari Film Group sees 40% opt-in
“We wanted to promote our movie “Final Season” [...]

Tuesday, April 8th, 2008

Do you have enough friends to be a Cyber Celebrity?

An interesting insight into the most popular social networkers.
Went to a MySpace developers pre-launch party last night and had nice chats with the Australia MySpace crew and visiting US developer leads (see previous post) who are here to catalyse some really cool ‘widgets’ and apps for a still pretty dominant global Social Network. One thing [...]

Sunday, March 30th, 2008

Half of the US population are now casual gamers


Tuesday, March 11th, 2008

Let’s get physical, physical

CC Flikr
Searches for beauty and body treatments on yellow.com.au have spiked since 2001.
A Yellow directory spokesman says the figures not only reflect the general growth in the use of the internet but provide insights into social trends. “Even the way we exercise has changed,” he says. ”For example, Sydneysiders could have burned fat in 1980 [...]

Monday, March 10th, 2008

YouTube stats…ghost in the machine?

  
 
YouTube refreshed their leaderboards a few days ago and a strange new video became the Most Viewed Video of All-Time, topping the world-famous Evolution of Dance video. With 89 million views, the new winner is a fan-made music video. Waxy.Org asks if it got there legitimately.

Thursday, March 6th, 2008

Online ads more effective than TV ads

The block is from Advanced TV and seems to be another brick in the wall of proof that the ‘two-way-network’ is now starting to reach an ‘advertising’ contender level of maturity as most folk are spending most of their time on the web. It has synergy with other reports from Pew and Nielsen (which we [...]

Sunday, March 2nd, 2008

Blogging boosts your social life: research

Thank you to Claudine Ryan at ABC Science Online for this article:
Blogging can help you feel less isolated, more connected to a community and more satisfied with your friendships, both online and face-to-face, new Australian research has found.
The research, from Swinburne University of Technology in Melbourne, found after two months of regular blogging, people [...]

Wednesday, February 20th, 2008

Video everywhere

There is plenty of demand for services which virally distribute video content to as many places on the internet as possible. Hollywood studios are paying big money for a ‘push-one-button’ service which distributes their trailers, viral clips and teaser content to the places where it is most likely to be seen and passed on - [...]

Tuesday, February 19th, 2008

TV versus Community Created Content

A groundbreaking report came out last week from old stalwarts of statistical ratings reporting Nielsen, who are now starting to accurately measure video usage across the web. It is very US centric but significant in that an ‘old’ media unit has decided to finally take web video seriously, particularly as the findings do show significant [...]

Thursday, February 14th, 2008

Google Usage on the Apple iPhone has shocked the search engine giant.

Google on Wednesday said it has seen at least 50 times more search requests coming from Apple iPhones than any other mobile handset on the planet - a revelation so astonishing that the company originally suspected it had made an error in its statistic collection.
“We thought it was a mistake and made our engineers check [...]

Sunday, February 3rd, 2008

iPhone Home…page King

Above ‘me browsing the lamp site on me lil’iPhone (I have big fingers BTW).
We are beginning to love our little iPhones (when we don’t unintentionally brick them adding alpha applications) and one of it’s coolest features of course is web browsing (including YouTube video watching etc:) over WiFi. So although this is old’ish news from [...]