Wednesday, April 16th, 2008
Cross Media Social Network Film Marketing …the Spongecell way..
An interesting video with the creators of the new pilot web site from Carnegie Mellon University, called Spongecell. Spongecell. brings together the interactivity of social networking to product marketing and promotion campaigns. An interesting example was the Yari Film Group in the USA..
Yari Film Group sees 40% opt-in
“We wanted to promote our movie “Final Season” [...]