A bit Minority Report Advertising beta 0.9a - Using motion detection on the street in Tokyo to advertise a Swedish Reality TV program called Big in Japan. I love the idea that your motion past a full length ad hoarding causes the image to come to life (well it starts flashing cameras and makes you [...]
The Obama campaign has made strong use of the internet for fundraising, organising and spreading the message. The campaign has gone to a new level with the release of in-game advertising as illustrated in this screen-shot published on Gigaom recently.
NBC have taken a bold step in making it clear that it is ramping up quality programming exclusively for the web reported by AdAge. Although the episodes are in the 4-5 minute range they will have high production values as if made for prime time TV. The whole initiative is seeking key advertisers to be [...]
Gary Hazlitt and Gazlitt (aka as me!) take a ‘break’ in over fifty worlds comprising the current metaverse, here is the holiday video…cross posted from Personalizemedia.
“I am doing curriculum development (and other things) on the evolving range of social virtual worlds and have recently ventured into fifty of them to review and sample the culture, [...]
Courtesy of Michael Ball:
“Is there a market for feature-length films on the mobile phone?” I asked Tomas Gewecke, new President of Digital Distribution for Warner Bros., at the US Mobile Entertainment Forum Conference MEFCON last week.
You’d think, by the audience reaction, that I just confessed to running over his dog.
Warner cut a deal recently with [...]
There have been many MMOGs that come and go and initially appear to be contenders out to take a slice of the 65% of the market share that World of Warcraft has in online games arena. Blizzard are making around $500m per year in clear profit from their subscription model and a similar amount in [...]
New technologies focusing on the convergence of TV and community continue to turn watching TV into a social activity. The connected TV experience is aimed at providing remote users with a joint viewing experience - chat, vote, comment, or just watch your favorite shows with other fans or distant friends.
The idea of transforming an experience [...]
Quite a few pioneers, ad execs, consultants, futurists and plagarists have been bleating on about the decline of TV since at least 2002 when broadband started to permeate everything we do. Now we know it will never die, those live sports, reality shows and up to date on the ground news items will never go [...]
An interesting video with the creators of the new pilot web site from Carnegie Mellon University, called Spongecell. Spongecell. brings together the interactivity of social networking to product marketing and promotion campaigns. An interesting example was the Yari Film Group in the USA..
Yari Film Group sees 40% opt-in
“We wanted to promote our movie “Final Season” [...]
The Digg community are having fun with this one from Engadget. A bona-fide top press and poster ad for the iPhone/iTouch in the states shows the large front screen of an iTouch that has been jailbroken or hacked Now this just shows you that Apple have really gotten their ‘tie-it-down’ attitude all wrong - [...]
The Newspaper Association of America have released 2007 figures a week ago showing ad revenues fell by 9.4% to $42 billion compared to 2006. This is the biggest fall since 1950 when they started to track advertising in print. On the plus side for “word smiths” online ad revenue grew 18.8% to $3.2 billion in [...]
You’ve got to hand it to Nokia (and the agencies who realise their campaigns). This latest campaign for the N82 from Sweden’s farfar enlists the “talents” of an “artist” called Stavros is undeniably silly but irresistable. The passionate Stavros exhorts you to help him “paint the world” starting in Rome which, by his reckoning [...]
CC Flikr
Searches for beauty and body treatments on yellow.com.au have spiked since 2001.
A Yellow directory spokesman says the figures not only reflect the general growth in the use of the internet but provide insights into social trends. “Even the way we exercise has changed,” he says. ”For example, Sydneysiders could have burned fat in 1980 [...]
We have seen a lot of videos about the changing media environment but this one nearly a year old, slipped through the net. So just been to a great business, Trans-Tasman lunch and Tony Surtees who was speaking about ‘The Conversation’ played this very cool video which reinforces my previous post. Funny and worrying [...]
The block is from Advanced TV and seems to be another brick in the wall of proof that the ‘two-way-network’ is now starting to reach an ‘advertising’ contender level of maturity as most folk are spending most of their time on the web. It has synergy with other reports from Pew and Nielsen (which we [...]
