Apparently social networks are so hot they are more popular than porn.  As reported by Reuters, Bill Tancer and Hitwise have analysed data from over 10 million users the results of which, Tancer claims, reflects not just what’s happening on-line but also a broader view of people’s behaviour and society.

According to Tancer one of the major shifts search-wise in the last ten years has been the drop of interest in adult entertainment and pornography and the increase in searches for social networking sites.

“As social networking traffic has increased, visits to porn sites have decreased,” said Tancer, “My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites.”

The popularity of social networks to me highlights what’s important to us.  The need for people to connect and communicate is so strong we continously adapt and embrace new opportunities and advances as they present themselves.

We are so fascinating!